Bethwick started small, touching on the culture of the city it started in - Welland, ON - appealing to the skate and music scene. It had an immediate almost cult-like following from close friends and family, before catching some steam and making its way into the rest of the local ecosystem. Now, it’s coming back in a BIG way. Respecting and honoring its humble beginnings; building on the nostalgia still present in the minds of many, while expanding and positioning itself as a top class, premium, lifestyle brand.